About Us

From Phone Cases to Sip-Worthy Dreams — The Story of Noov

After the resounding success of Peeperly, a brand that transformed the way women carried their phones, we found ourselves at an unexpected yet powerful turning point.

As entrepreneurs, we’ve always kept our eyes open — not just for trends, but for gaps. And one such gap stared at us every time we picked up a tumbler or mug in the market.

We realized something startling:
While the world was evolving in design, function, and quality, India’s drinkware market wasn’t keeping up.

We searched far and wide for tumblers and mugs that:

• Looked stunning, not boring

• Felt premium, not flimsy

• And were reasonably priced, not overpriced

But we found disappointment — again and again.
Mugs that chipped in a week. Tumblers that looked dull. Quality that didn’t justify the cost.
And worst of all — a complete lack of design expression.

So we asked ourselves the same question that sparked Peeperly’s journey:

“What if we did it better?”

That’s when Noov was born.

A drinkware brand made for the modern lifestyle, with products that blend style, durability, and affordability — without compromise.

We poured our heart into crafting every design — from aesthetic mugs for your cozy mornings to tumblers that keep your drinks just right, all day long.
We worked on colors, finishes, ergonomics, insulation, and even packaging — all with one mission:

To make sipping from a Noov feel like a small luxury in your everyday life.

Today, Noov is more than just a brand.
It’s a movement — a celebration of expression through drinkware.
It’s for the early risers and the night owls.
For the coffee lovers and hydration junkies.
For those who believe even a tumbler should reflect their personality.

From filling phone cases with personality to pouring life into drinkware — this is just the beginning. And if you’re holding a Noov today, you’re not just holding a mug.
You’re holding a story of vision, purpose, and unapologetic quality.